Speakers

Keynote Speaker

Michele Teague – Marketing influence on the customer experience

Michele Teague was most recently General Manager Marketing for Kmart Australia and left in 2017 to join the board of ASX listed The Reject Shop, a business with 360 stores around Australia.

Michele has had an extensive marketing career in Australia and New Zealand with brands in a range of sectors; including Telecom, Air New Zealand, KFC, Pizza Hutt, Fletchers, Metcash (IGA) and Woolworths, as well as being the Managing Director of The Campaign Palace advertising agency in Sydney.

Michele was the “Australian” judge at Cannes 2016 in the Advertising Effectiveness category. Prior to her move to Australia Michele had sat on the boards of ANZA, the Marketing Association, and was a Non-Executive Director of New Zealand Rugby League.

Michele was delighted to be invited to be a member of Kea’s global network World Class New Zealanders, a group of high achieving industry leaders who lend their influence and insight to help Kiwis succeed on the world stage.

Laura Maxwell – Cutting through the hype and creating a balanced media strategy

Laura was named NZME’s Chief Digital Officer in 2017, moving from her role as Chief Commercial Officer.

She is immediate past Chair of the Interactive Advertising Bureau and is a Director of the Chinese New Zealand Herald and OneRoof.

Laura first joined The Radio Network as a Commercial Director in July 2013, moving to the role of Group Director Digital Media in 2014.

In 2015, Laura was appointed as Group Revenue Director and this title transitioned to Chief Commercial Officer as part of the NZME transformation.

Prior to the NZME group, Laura held the position of General Manager/Director for Yahoo! New Zealand. Laura has over 25 years experience in media, and is well known and respected in the industry, having held roles including Sales Director for both APN Outdoor and Buspak New Zealand

Keynote Speaker

Cassie Roma – Finding your voice through content and social

Online, offline, outside of the lines: This is where Cassie works and plays.

In a messy and fragmented world of mixed-media (& mixed-medium) storytelling & content strategy. Whether it be branded content, digital & social media strategy, influencer best practice, employee engagement, customer service, or community building – it’s about connecting.

For the past fifteen years, Cassie has spent much of her time cutting her teeth on the cutting-edge of technology & new tools. All the while, honing skills in building brands & products at scale through impactful, memorable communication structures.

Brand experience includes Senior Manager Social Media Global – Air New Zealand, General Manger Content Marketing – NZME, current Head of Content Marketing – The Warehouse Group.

Matt Grantham – Brand design and instore – your last chance to sell.

With over 20 years of experience, Matt is a designer of packaging for the consumer and luxury markets, brand strategist and name creator for new brands and commercial start-ups.

Originally from the UK, Matt has diverse experience working on projects from large-scale international brands through to small, owner-operated businesses, name and brand creation, packaging and corporate sector design. Creating a diverse range of creative solutions to various commercial requirements. Projects include the continued relationship with Hubbards after overseeing the brands refresh and relaunch in 2012, repositioning the Michael Hill brand, New Zealand’s biggest jewellery retailer for their growth in Australia and USA through to creating a unique brand and packaging for Manuka Emporium, a start-up in the highly competitive honey retail sector.

Currently the creative director of Onfire Design in Takapuna, Auckland. Matt oversees the design team and all creative work going through the studio. Recent work has garnered international recognition with Onfire being listed in World Brand Society’s global Top 10 agency list 2018. Matt is a professional member of the New Zealand Designers Institute and a speaker for Design Assembly, a local design community organisation.

Regan Grafton – The benefit of brands that disrupt

Regan Grafton is the Chief Creative Officer at Ogilvy, New Zealand. Over the last 3 years his leadership has produced campaigns which have transformed brands and delivered spectacular results. His work for NZ Police achieved a months worth of enquiries in the first 24 hours of launch.

Regan is a proven strategic thinker and brings in-depth capability across all categories. He has a passion for FMCG, and has worked with brands such as Sealord, Coca-Cola, Cadbury, Sanitarium, Lion, Pak’n save and Kimberly-Clark.

In 2018, Regan helped Ogilvy take out the Grand Axis at the New Zealand Axis Awards, along with international trophies from shows such as Cannes, D&AD, Award in Australia and One Show in America.

Previously, Regan was Executive Creative Director at FCB New Zealand and Creative Director at DDB New Zealand. Regan has been instrumental in many of these agencies successes, he was a key part in winning Campaign Brief Creative Agency of the year 7 times for DDB.
He was also instrumental in FCB’s first Campaign Brief Creative Agency of the year title.

On a personal level, Regan has 38 Cannes Lions to his name, was ranked number six in the world and number one in NZ.

Joining Regan will be Executive Creative Director of Ogilvy New Zealand, Lisa Fedyszyn.

Australia, New Zealand, USA, New Zealand. No matter where she goes, Lisa’s student loan is still waiting for her. So, she keeps working – From BBDO to DDB to TBWA to Droga5 and now Ogilvy where she is an Executive Creative Director.

Since her time in the business, Lisa has made the most successful and entertaining recruitment film for the New Zealand Police, that has seen the largest intake of female and diverse recruits ever. She has humiliated one of Australia’s most celebrated sportsmen for McDonald’s, and unconvincingly tried to get people to vote for Hillary Clinton. She has also charged male politicians 10% more than women for their morning coffee to bring awareness to pay inequality.

Lisa has also enjoyed working on numerous FMCG brands, from Sanitarium where she helped cheesecakes grow on trees for So Good, to Cadbury where she created a light-covered house for Christmas that lit up with the sound of joyous clapping. She has also been lucky enough to work with Lion, Frucor, Fonterra and Mars.

Along the way, her work has won awards at Effies, Cannes, D&AD, One Show, Clio and Webbys. She was also named in Young Guns Top 10 Creatives of the Decade. She has judged at Cannes, Clio, New York Festivals, London Internationals, Young Guns and AWARD, as well as a number of other local award shows. And for two years she was National Head of AWARD School in New Zealand, which prepared her for nurturing talent.