Keynote Speaker

Michele Teague – Marketing influence on the customer experience

Michele Teague was most recently General Manager Marketing for Kmart Australia and left in 2017 to join the board of ASX listed The Reject Shop, a business with 360 stores around Australia.

Michele has had an extensive marketing career in Australia and New Zealand with brands in a range of sectors; including Telecom, Air New Zealand, KFC, Pizza Hutt, Fletchers, Metcash (IGA) and Woolworths, as well as being the Managing Director of The Campaign Palace advertising agency in Sydney.

Michele was the “Australian” judge at Cannes 2016 in the Advertising Effectiveness category. Prior to her move to Australia Michele had sat on the boards of ANZA, the Marketing Association, and was a Non-Executive Director of New Zealand Rugby League.

Michele was delighted to be invited to be a member of Kea’s global network World Class New Zealanders, a group of high achieving industry leaders who lend their influence and insight to help Kiwis succeed on the world stage.

Laura Maxwell – Cutting through the hype and creating a balanced media strategy

Laura was named NZME’s Chief Digital Officer in 2017, moving from her role as Chief Commercial Officer.

She is immediate past Chair of the Interactive Advertising Bureau and is a Director of the Chinese New Zealand Herald and OneRoof.

Laura first joined The Radio Network as a Commercial Director in July 2013, moving to the role of Group Director Digital Media in 2014.

In 2015, Laura was appointed as Group Revenue Director and this title transitioned to Chief Commercial Officer as part of the NZME transformation.

Prior to the NZME group, Laura held the position of General Manager/Director for Yahoo! New Zealand. Laura has over 25 years experience in media, and is well known and respected in the industry, having held roles including Sales Director for both APN Outdoor and Buspak New Zealand

Keynote Speaker

Cassie Roma – Finding your voice through content and social

Online, offline, outside of the lines: This is where Cassie works and plays.

In a messy and fragmented world of mixed-media (& mixed-medium) storytelling & content strategy. Whether it be branded content, digital & social media strategy, influencer best practice, employee engagement, customer service, or community building – it’s about connecting.

For the past fifteen years, Cassie has spent much of her time cutting her teeth on the cutting-edge of technology & new tools. All the while, honing skills in building brands & products at scale through impactful, memorable communication structures.

Brand experience includes Senior Manager Social Media Global – Air New Zealand, General Manger Content Marketing – NZME, current Head of Content Marketing – The Warehouse Group.

Matt Grantham – Brand design and instore – your last chance to sell.

With over 20 years of experience, Matt is a designer of packaging for the consumer and luxury markets, brand strategist and name creator for new brands and commercial start-ups.

Originally from the UK, Matt has diverse experience working on projects from large-scale international brands through to small, owner-operated businesses, name and brand creation, packaging and corporate sector design. Creating a diverse range of creative solutions to various commercial requirements. Projects include the continued relationship with Hubbards after overseeing the brands refresh and relaunch in 2012, repositioning the Michael Hill brand, New Zealand’s biggest jewellery retailer for their growth in Australia and USA through to creating a unique brand and packaging for Manuka Emporium, a start-up in the highly competitive honey retail sector.

Currently the creative director of Onfire Design in Takapuna, Auckland. Matt oversees the design team and all creative work going through the studio. Recent work has garnered international recognition with Onfire being listed in World Brand Society’s global Top 10 agency list 2018. Matt is a professional member of the New Zealand Designers Institute and a speaker for Design Assembly, a local design community organisation.

Regan Grafton – The benefit of brands that disrupt

Regan Grafton is the Chief Creative Officer at Ogilvy, New Zealand. Over the last 3 years his leadership has produced campaigns which have transformed brands and delivered spectacular results. His work for NZ Police achieved a months worth of enquiries in the first 24 hours of launch.

Regan is a proven strategic thinker and brings in-depth capability across all categories. He has a passion for FMCG, and has worked with brands such as Sealord, Coca-Cola, Cadbury, Sanitarium, Lion, Pak’n save and Kimberly-Clark.

In 2018, Regan helped Ogilvy take out the Grand Axis at the New Zealand Axis Awards, along with international trophies from shows such as Cannes, D&AD, Award in Australia and One Show in America.

Previously, Regan was Executive Creative Director at FCB New Zealand and Creative Director at DDB New Zealand. Regan has been instrumental in many of these agencies successes, he was a key part in winning Campaign Brief Creative Agency of the year 7 times for DDB.
He was also instrumental in FCB’s first Campaign Brief Creative Agency of the year title.

On a personal level, Regan has 38 Cannes Lions to his name, was ranked number six in the world and number one in NZ.

Joining Regan will be Executive Creative Director of Ogilvy New Zealand, Lisa Fedyszyn.

Australia, New Zealand, USA, New Zealand. No matter where she goes, Lisa’s student loan is still waiting for her. So, she keeps working – From BBDO to DDB to TBWA to Droga5 and now Ogilvy where she is an Executive Creative Director.

Since her time in the business, Lisa has made the most successful and entertaining recruitment film for the New Zealand Police, that has seen the largest intake of female and diverse recruits ever. She has humiliated one of Australia’s most celebrated sportsmen for McDonald’s, and unconvincingly tried to get people to vote for Hillary Clinton. She has also charged male politicians 10% more than women for their morning coffee to bring awareness to pay inequality.

Lisa has also enjoyed working on numerous FMCG brands, from Sanitarium where she helped cheesecakes grow on trees for So Good, to Cadbury where she created a light-covered house for Christmas that lit up with the sound of joyous clapping. She has also been lucky enough to work with Lion, Frucor, Fonterra and Mars.

Along the way, her work has won awards at Effies, Cannes, D&AD, One Show, Clio and Webbys. She was also named in Young Guns Top 10 Creatives of the Decade. She has judged at Cannes, Clio, New York Festivals, London Internationals, Young Guns and AWARD, as well as a number of other local award shows. And for two years she was National Head of AWARD School in New Zealand, which prepared her for nurturing talent.

Katherine Rich – FMCG marketing around the world

Katherine Rich is the CEO of the New Zealand Food and Grocery Council, the industry body representing food and grocery manufacturers and exporters.

She represents FGC member companies on a range of boards and Government panels. Katherine received her tertiary education at Otago University, New Zealand, gaining a BA/BCom in marketing and economics in 1990 and 1993.

After leaving university she was a policy analyst with the Ministry of Agriculture and held other agri-business roles in marketing and general management.

She was a Member of Parliament in New Zealand for nine years from 1999-2008. She is currently a New Zealand member on the APEC Business Advisory Council (ABAC).

Vicky Herring – New and innovative NPD’s in New Zealand FMCG

Vicky joined IRI three years ago after stints in both Supplier side at Beiersdorf and Retailing at Sainsburys and Tesco.  She heads up the Solutions, Innovation and Retail teams at IRI which encompasses Thought Leadership, Analytics, Consulting and Retailer partnerships.

She brings a passion for the FMCG industry having worked in Agency, Supplier and Retailer sides across the NZ, AU and UK environments and loves talking about what’s impacting and changing our industry.

Her real passion is around using Shopper and Market insights to help drive strategic decision making within manufacturers and in particularly interested around how shoppers change up their purchasing behaviour based on what’s most important to them at any given time.

She wants to challenge us to think more broadly across the stores and channels in which we sell our product and leverage learnings and trends we see happening in other categories.

Vicky will be looking at the themes coming out of IRIs Inaugural New Zealand New Product Pacesetters report which examines all that is new and innovative in New Zealand FMCG.

Lew Bentley – I don’t buy on special

Lew is the Head of Strategy for shopper marketing agency Energi, and a regular columnist for FMCG Business.

He understands why people buy things and what can be done to influence them.

These skills have been honed over a career path that includes Research Director of CM Research (now TNS), strategic planner for The Campaign Palace, M&C Saatchi and Clemenger BBDO, and as a senior marketing and communications consultant with Headlight and Maven.

Over the years Lew has worked in many different categories with many different clients. This includes FMCG (Kiwicare, Sanitarium, Cottonsoft), financial services (ASB, ANZ/National Bank, Westpac, Cooperative Bank), destination marketing (Positively Wellington Tourism, Panuku Development Auckland), education (University of Auckland, Victoria University), and public sector (Immigration New Zealand, NZTA road safety, Statistics NZ).

In his presentation Lew will be sharing some intriguing and valuable insights from the coalface of consumer behaviour.