Samantha Firsow

Shopper and Consumer Consultant – Solutions & Innovations at IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help retailers, financial services, CPG companies, OTC health care organisations and media companies grow their businesses.

As a market insights consultant Samantha looks at global inspiration to understand trends that resonate in the local marketplace. We observe, understand and measure what is happening in the New Zealand landscape to bring to the FMCG industry actionable insights to drive growth.

In her presentation FMCG: Over a decade of change, Samantha will provide IRi insights into how FMCG has evolved over the last 15 years. Focusing in on the impact of key events and how we can navigate the path forward.