Founder and Owner, Pic’s Peanut Butter
Pic Picot (MNZM) is the owner and founder of Pic’s Peanut Butter, a company employing 50 Nelsonian’s and distributing its products around the world.
For almost all of his working life he has been self-employed, running a variety of small-scale manufacturing and marketing businesses, ending with a Nelson based sailing school.
At 55, Pic’s deteriorating vision nudged him into retirement, when a hobby business – making and selling peanut butter at the Nelson market – grew rapidly. For the first time in his life he built and became part of a team.
In 2019, the company opened Peanut Butter World, now an important tourist attraction for the Nelson region.