Consumer Intelligence Lead, NielsenIQ
Larissa has a passion for data insights and storytelling, and is relentlessly curious about what makes consumers tick. With more than two decades spent in the FMCG sector, Larissa has worked closely with both retailers and manufacturers. She started her career at NielsenIQ in Canada, and recently relocated to New Zealand, bringing her consumer insight expertises with her.
In her presentation Kiwi consumer groups influencing spend, Larissa will speak on how four distinct groups have emerged, driving spending patterns in New Zealand. To reach each group effectively, Larissa believes companies need to update their understanding of these groups, navigate their changing motivations and redefine the ways to reach them.