James Donald

CEO and Co-Founder, Ideally

Ideally is an on-demand insights platform that’s transforming how marketers use customer research in real time to bring bold ideas into the world.

Launched in New Zealand in 2023, Ideally supports a range of awesome brands across Australia and New Zealand such as Tegel, Goodman Fielder, Asahi, Abe’s Bagels by providing them with affordable and easy-to-use insights delivered overnight, enabling clients to test concepts and creative early and often.