Craig Irwin

Managing Director – Circana

Craig joined IRI from Fonterra in New Zealand and brings over 20 years experience in the FMCG sector across Australia, New Zealand and the UK. During his career, Craig has held senior management roles within Frucor Suntory Beverages and Pharmacare Laboratories.

He has a proven record of building and sustaining long-term partnerships with customers, and as a passionate and innovative leader he is responsible for driving the team to enhance Circana’s ability to meet the needs of our clients, as the world’s leading advisor on the complexities of consumer behaviour.